Facebook stands out to be the best medium of the social marketing for a business. More and more people are becoming a part of Facebook to get themselves connected to their loved ones.
Facebook’s mission of bringing the world closer is an advantage for the business owners too as they can reach more and more people through Facebook and showcase their products, increase their clientele and earn more profits.
As per Facebook’s stats of Jun’18 there are 1.47 billion daily active users and over 2 billion monthly users on the Facebook. So, with the number mentioned just imagine the kind of business promotion one can get and number of people one can reach through Facebook.
With the growing number of Facebook users, the marketing of a business will also keep on growing. Facebook also gives the option of translation of pages in 101 different languages which means marketing of a product not just to a limited audience but to a vast audience.
People usually spend 20 minutes on average every time they visit Facebook so one should advertise their products with a relevant content that would impress and attract their customers the most. Apart from time spent on Facebook people visit Facebook 8 times a day on an average which means that the product marketing can be scheduled at the peak times when maximum number of people will be hooked to Facebook increasing the chances of your product being viewed and shared further.
400 new users sign up with Facebook every minute, so think about the expansion that your business can have with Facebook marketing.
As compared to 75% of men 83% of women use Facebook, who if get impressed by your product and marketing strategy can boost your sales more as they hold a decision-making power in the family. A relevant content will lead to more sharing of the product and more sharing means more customers adding to the list of buyers.
Since the mobile usage has increased in past few years so has the number of people using Facebook over their phone. As of 1stJan’17 there are 1.74 billion active mobile users which means people using Facebook on the go and viewing all news feed and products marketing without having any time issues.
Age is another factor that plays an important part in the marketing strategy. Facebook has maximum of its users in the age group of 18-29 i.e. almost 88% and this age group being the most tech savvy is more inclined towards online shopping and suggest other family members for the same. Next comes 84% of Facebook users between the age group of 30-49 who being working professionals and busy with their daily routine would again prefer doing shopping online itself rather than going to the markets or malls.
32% of Facebook users regularly get engaged with different brands.
Not just text or image marketing you can also go for video marketing on Facebook which is gaining a momentum lately. Video marketing on Facebook has a better ROI (returns on investment) than any other medium because of number of active daily users.
More than 50 million businesses are registered on Facebook and are availing its benefits. So, don’t be left behind your competitors, take advantage of the Facebook marketing opportunity and increase your customers and profits.