Google Ads Course/ Ads Certification Training / PPC Course

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IIADM's Expert-Led Google ads Course in Delhi

Welcome to IIADM, where mastering Pay-Per-Click dvertising becomes your stepping stone to success in the digital marketing era. Located in the bustling heart of Delhi, we offer specialized Google ads course that bridge the gap between theoretical knowledge and practical skills. 

google ads course

Our google ads course in Delhi is designed for marketers, business owners, and enthusiasts who are eager to harness the power of targeted advertising to achieve measurable results.

Why Choose IIADM’s Google ads Course?

At IIADM the best digital marketing institute in Delhi, our Google ads course is not just about learning; it’s about experiencing the dynamic world of online advertising. Our unique approach combines practical insights with industry-relevant content, making our course a sought-after choice in Delhi and beyond. We focus on hands-on training, ensuring that you not only understand (Pay-per-click)PPC strategies but also apply them effectively in real-world scenarios.

Course Coverage

Our Google Ads course covers all aspects of paid advertising, from the basics of setting up campaigns to advanced strategies for optimizing ad spend and maximizing ROI. Whether you’re a novice or have some experience, our course in Delhi NCR is structured to elevate your skills to the next level. We dive deep into keyword research, ad copy creation, bidding strategies, and analytics to give you a holistic understanding of PPC advertising.

Benefits of PPC or Google AdWords/Ads for a Business :

  • Faster Results
  • Increase Brand Awareness
  • Outrank your Competitor Ads
  • Influence on the audience to make the purchase
  • Your ad visible to the high-quality audience
  • Ad Scheduling to Reach the Audience at the Right Time
  • Remarketing your audience & much more…

Real-World Application and Case Studies

Learning Google Ads with IIADM means getting your hands in actual ad campaigns. Our course emphasizes real-world application, supplemented by case studies from various industries. This approach allows you to see the tangible impact of PPC strategies and understand how they can be made-to-measure to different business objectives and market conditions.

Industry-Relevant Training and Tools

Our training methodology aligns with current industry standards. We equip our students with knowledge of the latest tools and platforms used in PPC advertising. This course is not limited to just  Google Ads but also includes other social media advertising platforms. Our focus is to prepare you for the industry, ensuring you can navigate the PPC world with full confidence and expertise.

Expert Faculty and Interactive Sessions

The backbone of IIADM’s Google Ads course is our faculty – experienced professionals and industry veterans who bring their wealth of knowledge to our interactive sessions. They are not just educators; they are mentors who provide insights, tips, and personal experiences that enrich your learning journey.

Career Opportunities and Professional Growth
The world of PPC advertising offers vast career opportunities, and our course is designed to open these doors for you. Post completion, you’ll be well-equipped to handle PPC roles in agencies, corporate settings, or as a freelancer. Our course also lays a foundation for those looking to establish their own digital marketing agencies, focusing on PPC as a core service.

Enrollment Process and Course Details

Enrolling in our Google ads course is straightforward. Visit our website for detailed course information, fee structures, and session schedules. Our enrollment process is designed to be smooth and user-friendly, ensuring a hassle-free start to your journey in PPC advertising.

Reach Out to Us

For more information or to speak with an admissions advisor, please contact us. You can find us in the heart of Delhi, easily accessible and always welcoming to aspiring digital marketers. If you looking for the best digital marketing course in Delhi you can also look in through our website.


    FAQs for IIADM's PPC Course in Delhi

    Our Google ads course in Delhi covers all essential aspects of Pay-Per-Click advertising. This includes campaign setup, keyword research, ad copywriting, bidding strategies, and analytics. The course is comprehensive, catering to both beginners and those with some experience in digital marketing.


    • PPC definition & it’s functioning
    • Understanding all Important terms – Quality Score, Conversion Rate etc.
    • Setting objectives, goals & expectations
    • Actionable metrics for performance measurements
    • Formulating account structure
    • Effective segmentation of keywords
    • Usage of multiple match types
    • Non-overlapping Ad Groups
    • Understanding industry keywords
    • Competitive Analysis
    • Organizational positioning
    • Targeting
    • Compelling ads for increasing click-through-rate (CTR) at lower costs
    • Understanding, Analyzing & Improving – Quality score & Relevancy
    • Improve targeted ads, conversion rates & relevant landing pages
    • Ad preview tool
    • Best practices like using features such as reviews, +1 button etc.
    • Overview of the tools
    • Understanding advance functionality
    • Understand Bidding strategy
    • Manual vs. Automated bid management
    • All bid management features like CPA bidding, position preference etc.
    • Importance of UI/UX design
    • Call-to-action
    • Set campaign objectives & goals
    • Define Performance Metrics
    • Monitor PPC activity with Google Analytics
    • Set campaign objectives & goals
    • Define Performance Metrics
    • Monitor PPC activity with Google Analytics
    • Multivariate Testing
    • A/B split Testing
    • Re-marketing
    • Mobile Advertising
    • Display & Video Formats
    • Optimize the display network campaigns
    • Track & measure views through conversions.
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