What is Google My Business

Are you new to Digital Marketing and don’t know the use of adding your business to Google My Business ( GMB )!

Then you need to understand the value that will be added to the business by getting it listed on Google. Everybody needs customers whether it’s a home-based business or a local business or an online business and you can get those customers if you possess some great marketing techniques. Google is the most popular and the most used search engine in the world and it is giving all business owners various options to make use of its resources and get maximum benefits.

To begin with, GMB is a free tool and It helps a business tell the viewers about its story. It is the best way to get your business listed on Google Search Engine. It has helped many business owners create an online presence for themselves over the search engine. Adding your business over Google does not mean losing your website as it only provides additional information to the users and you could add your own website to the business listing. Google My Business lets a business add important company information like its details, location, number, website, working hours, customer reviews, company photos, operational hours, directions etc. The best part of GMB is that it is completely free. You can get your business listed on Google without paying anything.

How to Add A Business

You first need to log on to business.google.com with your Gmail account. Once logged in you need to add the name of your Business.

Then you need to add the address of your business. And check the box if you deliver goods and services to customers.

After that, you need to locate your business on the map.

Next, you need to choose the category that suits your business the most.

Next comes in the page where you need to add your contact number and choose and mention if you already have a website or if you want a website.

Once you fill in all the columns correctly Google will verify your business’s address by physically sending a postcard with verification pin inscribed on it.

2025 Tips for Making Your Google My Business Work

Use Google Chat
In 2025, more people would rather send quick messages than call. People can ask you questions directly if you turn on the chat feature in your profile. Answer quickly; customers love quick answers!

2. Include short videos
You can now add short videos to your Google profile. Show how you make your products, give a quick tour of the store, or show your team at work. Videos make you stand out and feel more like a person.

3. Make “Book Online” buttons stand out.
A lot of people want to book things like haircuts, appointments, or restaurant tables online. Add a “Book Online” button to your profile if people can book with you. Make it easy to book!

4. Tell people about special deals
Share deals, discounts, or coupons in the “Offers” section. People looking for deals will see your offers first.

5. Be Proud to Go Green
If your business is good for the environment, put this information on your profile. In 2025, a lot of people like businesses that care about the environment.

6. Use well-known words
Think about what people type into Google when they search for something. Add those keywords to the names and descriptions of your products. For example, “same day delivery,” “best price,” or “handmade gifts.” Using simple words makes it easier to find your profile.

7. Answer questions in public
People can ask questions on your profile. Be honest and clear in your answers, and check for new questions every week. People will trust you more if they can see your answers.

8. Use features and highlights
You can add special tags to your Google listing, like “Women-owned,” “Wheelchair accessible,” or “Family friendly.” Use these if they fit your business to help more people find you.

9. If necessary, show COVID-19 updates.
Still important in 2025: Update your profile right away if your store or service hours change or you start offering delivery. Tell customers what they can expect.

10. Keep track of what you’ve learned
Look at the Insights tab on your profile dashboard. Check to see how many people found you, called you, or asked for directions. Use this information to figure out what works best.

3 quick things to do and not do in 2025:

Do:-

whatever it’s just a picture or a quick update, post every week.
After each sale, remind happy customers to write reviews.
Make sure that all the information, such as hours, phone number, and website, is 100% correct.

Don’t:

Don’t pay attention to what customers say or ask; your answers are more important than ever.
Write fake reviews. Google takes them down quickly and might even hide your profile.
Don’t forget to take down old deals or products that are no longer available.

2025 Trends

Looking Ahead Voice Search:- A lot of people use voice assistants. For example, “Where is the nearest bakery open now?” and make sure your information answers their questions.
AI Help:- Google uses AI to suggest changes or updates to your business. Look for suggestions and accept the ones that are right.
Mobile-first: Most of your customers will find you on their phones, so make sure your profile looks great on mobile.

Common Mistakes to Avoid

Don’t use pictures that are blurry or dark: People are more likely to trust you if you have clear pictures.
Don’t ignore bad reviews. Be polite, thank people, and try to fix things.
Don’t leave old information: If your hours or products change, update your profile right away.

It’s Use

Adding a business has always been fruitful for the users as well as the business owners as the business is easily visible to people along with the category, address, directions, business hours and reviews about it. A business can also add photos to the business listing to enhance its listing performance.

According to Google, a business that adds photos to its listing receives more request for directions and more clicks over the website of the business as compared to businesses who don’t post photos. A verified Google My Business information is used by Google’s database to generate details about businesses and related entities which are applicable to specific searches.

The information that is provided on My Business Listing is displayed over Google Search, Google Maps and on Google+. Earlier it was Google Places for Business and Google+ pages dashboard that have now been upgraded to Google My Business.

Now More benefits

Google recently has been seen testing a new feature to its Add My Business site whereby the user could add collections of products to the business listings besides the services. So, this feature appears where businesses would add services to their listings. With the inclusion of the products, there will be another option of adding the description of up to 1000 characters along with the price and a photo.

If a business is offering products as well as services then they can include them both in their My Business Listings. In addition, you could also display the name of each and every product. Google My Business offers many listing options and we should make complete use of all the options to get the most of our business listing. Getting your business listed over Google plays an important role in location-based strategy and helps in achieving Digital Marketing success. Get yourself connected with your local customers through the Google Add My Business site and its various options and multiply your benefits and profits.

Though this feature might still be in the testing phase but will gradually make its way out to the people.

Common Questions About Google My Business

Q: Is Google My Business really free?
Yes! It’s free of charge. There are no extra costs.

Q: Who can set up a GMB profile?
Any business that has a physical location or serves people in the area can sign up.

Q: Is it possible to use GMB without a store?
Yes. You can make a profile and choose your service area if you work from home or provide services.

Q: How do I get Google to verify me?
Google will either send you a postcard or call you to confirm your information. Your profile goes live as soon as you confirm it.