Are you new to Digital Marketing and don’t know the use of adding your business to Google My Business ( GMB )!
Then you need to understand the value that will be added to the business by getting it listed on Google. Everybody needs customers whether it’s a home-based business or a local business or an online business and you can get those customers if you possess some great marketing techniques. Google is the most popular and the most used search engine in the world and it is giving all business owners various options to make use of its resources and get maximum benefits.
What is Google My Business
To begin with, GMB is a free tool and It helps a business tell the viewers about its story. It is the best way to get your business listed on Google Search Engine. It has helped many business owners create an online presence for themselves over the search engine. Adding your business over Google does not mean losing your website as it only provides additional information to the users and you could add your own website to the business listing. Google My Business lets a business add important company information like its details, location, number, website, working hours, customer reviews, company photos, operational hours, directions etc. The best part of GMB is that it is completely free. You can get your business listed on Google without paying anything.
How to Add A Business
You first need to log on to business.google.com with your Gmail account. Once logged in you need to add the name of your Business.
Then you need to add the address of your business. And check the box if you deliver goods and services to customers.
After that, you need to locate your business on the map.
Next, you need to choose the category that suits your business the most.
Next comes in the page where you need to add your contact number and choose and mention if you already have a website or if you want a website.
Once you fill in all the columns correctly Google will verify your business’s address by physically sending a postcard with verification pin inscribed on it.
It’s Use
Adding a business has always been fruitful for the users as well as the business owners as the business is easily visible to people along with the category, address, directions, business hours and reviews about it. A business can also add photos to the business listing to enhance its listing performance.
According to Google, a business that adds photos to its listing receives more request for directions and more clicks over the website of the business as compared to businesses who don’t post photos. A verified Google My Business information is used by Google’s database to generate details about businesses and related entities which are applicable to specific searches.
The information that is provided on My Business Listing is displayed over Google Search, Google Maps and on Google+. Earlier it was Google Places for Business and Google+ pages dashboard that have now been upgraded to Google My Business.
Now More benefits
Google recently has been seen testing a new feature to its Add My Business site whereby the user could add collections of products to the business listings besides the services. So, this feature appears where businesses would add services to their listings. With the inclusion of the products, there will be another option of adding the description of up to 1000 characters along with the price and a photo.
If a business is offering products as well as services then they can include them both in their My Business Listings. In addition, you could also display the name of each and every product. Google My Business offers many listing options and we should make complete use of all the options to get the most of our business listing. Getting your business listed over Google plays an important role in location-based strategy and helps in achieving Digital Marketing success. Get yourself connected with your local customers through the Google Add My Business site and its various options and multiply your benefits and profits.
Though this feature might still be in the testing phase but will gradually make its way out to the people.
