Types of Digital Marketing: Now a day Digital Marketing has become the best job opportunity for youngsters which makes them able to build their career path in the right direction. Increased reach of the internet to the household, offices and commercial sector, marketing of product and service become for easier than ever before as people spend a lot of their time on their digital equipment’s to search products of their needs and to fulfill their need with better option among all.
What is Digital Marketing?
Digital Marketing is a marketing technique in which we use digital equipment’s to increase sales and brand awareness of over product and services as people spend a lot of their daily time for scrolling on their computer, Laptop, iPad, and Mobile phone screens so it’s easy to target them on their digital equipment’s to make them a loyal customer of your product and services.
Types of Digital Marketing?
- Inbound Digital Marketing
- Outbound Digital Marketing
In Bound Digital Marketing
Promoting your business Online with both Unpaid (Organic) and paid campaigns is called inbound Digital Marketing. Such as SEO, SEM, SMM, SMO, ORM, Content Marketing etc.
Outbound Digital Marketing
Promoting your business offline or marketing your business without using the internet is called outbound marketing Such as SMS, MMS, Radio, TV ads, Digital Hoardings etc.
Inbound Types of Digital Marketing Techniques?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Online Reputation Management (ORM)
- Content marketing
- Email marketing
- Affiliate marketing
- Online advertising
- Mobile marketing
1. Search Engine Optimization (SEO)
Increasing website visibility on search engine result pages such as Google, Yahoo, Bing in an organic(unpaid) manner without violating search engine guidelines is called SEO
Types of SEO
On Page – Optimization of webpage content for better ranking by following search engine guidelines is called on page SEO.
Off-page – Building Links from other related websites to increase the authority of your website is called Off page SEO.
SEO Techniques
Mainly three type of SEO technique is popular
- White Hat SEO: Optimization of the webpage by following search engine guidelines.
- Black Hat SEO: Optimization of the webpage by violating search engine guideline’s for ranking purpose only.
- Grey Hat SEO: Violation of search engine guidelines in moderation to increase the ranking speed of a website.
2. Search Engine Marketing (SEM)
Increasing website visibility on SERP by using paid advertisements and following search engine guidelines is called Search Engine Marketing (SEM)
Major Search Engine Marketing Platforms
- Google: AdWords
- Bing Ads
- Yahoo: Search Ads
SEM Techniques
- Paid search ads
- PPC (pay-per-click)
- PPC (pay-per-call) – some ads particularly served to the mobile user will charge by the number of call directly by smartphones.
- CPC (cost-per-click)
- CPM (cost-per-thousand impressions)
3. Social Media Marketing (SMM)
Promotion of business product and services on Social Media by using Paid Advertising is Called SMM
SMM is one of the most demand Types of Digital marketing strategy in digital marketing agencies on a day.
List of Social Media Website which provides Adverting facilities
- Facebook more than 1.59 billion monthly active users
- Twitter more than 320 million monthly active users
- Google+ 418 active million users
- LinkedIn 400 million registered users
- Instagram more than 400 million active users
- YouTube 1 billion website visitors per month
- Pinterest had acquired 100 million users
4. Social Media Optimization (SMO)
To increase the awareness of a product, service brand or event on Social Media websites to do publicity and drive traffic and customers from those websites such as.
- https://www.tumblr.com
- https://www.instapaper.com/
- https://www.flickr.com
- https://www.plurk.com/
- https://imgur.com/
- https://my.bookmax.net
- https://diigo.com
- http://www.folkd.com/
- https://www.google.com/bookmarks/
- https://mix.com
- https://medium.com
- https://getpocket.com/
- https://myspace.com/
- http://digg.com/
5. Online Reputation Management (ORM)
ORM is used to increase the online reputation of your business, product, service website on search engines, it helps in monitoring and improving its visibility on the Internet this is the most required Types of Digital marketing for business awareness.
Why ORM is Important?
ORM help you to maintain Positive image of your business it helps in minimizing the effect of negative reviews on your business.
6. Content marketing
Content Marketing is a marketing technique in which we focus on creating and distributing valuable, relevant, and consistent content to attract our target audience online to drive profitable customer action.
Content marketing is done by putting your self in the shoes of your customer.
Buyer’s Persona: A buyer persona is a semi-fictional representation of your ideal customer based on research done in the market by using real data about your existing customers.
Buyer’s Journey: It is a process in which a customer goes through as they decide what product to purchase. Modern markers learned that the purchase process is a journey in which a customer must educate about your product at every touch point. A Buyer’s Journey Undergoes Attract, Convert, Close Delight stages.
7. Email marketing
Email marketing is a marketing technique in which a commercial message is sent to a typical group of refined people on the basis of their past interaction on their mailbox through e-mail.
Number of emails sent and received by businesses is growing every day by an average rate of 4.4%
There are many ways to Reach out to your ideal customer through emails.
Many tools present in the market to make your work easy to establish email marketing campaigns.
Email Marketing Quote “Money is in the List”
List of Email Marketing Websites and tools.
- https://mailchimp.com/
- https://www.aweber.com/
- https://www.activecampaign.com/
- https://www.constantcontact.com
- https://www.sendinblue.com
- https://www.getresponse.com
- https://www.drip.com/
- https://www.infusionsoft.com/
- https://www.mailerlite.com/
8. Affiliate marketing
Affiliate marketing makes it possible to reduce your marketing workload by outsourcing it to others and paying them per sale they acquire for you.
Affiliate marketing is performance-based marketing in which a business rewards affiliates for each customer brought by their marketing efforts.
Affiliate Marketing (Pay Per Acquisition or Sale)
Affiliate marketing is one of the best career opportunities for youngsters and freelancer too. One can Earn into 5 figures in just 6 months of dedicated efforts in Affiliate Marketing.
Website provide Affiliate Programs
- https://www.jvzoo.com/
- https://www.cj.com/
- https://www.maxbounty.com/
- https://www.clickbank.com/
- https://affiliate-program.amazon.in/
- https://affiliate.flipkart.com/
- https://www.shopify.in/affiliates
- https://partnernetwork.ebay.com/
9. Online advertising
Online Marketing or Web Advertising or Internet Advertising. It is a marketing technique in which we use the internet to deliver promotional marketing messages to customers by using Marketing and Advertising.
Online Advertising Campaign Elements
- Banner Ads
- Email Marketing
- Pop Up
- Blog Advertising
- Mobile Advertising
- Social Networking Advertising
- Video Advertising
10. Mobile marketing
Mobile Marketing is a multi-channel Digital Marketing technique in which we aimed to target a specific audience through Website, Emails, SMS and MMS and social media on their Smart Phone, iPad, Tablets etc.
How to Create a Mobile Marketing Strategy
Step 1 – Create Mobile Buyer Personas
Step 2 – Set Goals
Step 3 – Establish KPIs
Step 4 – Monitor Mobile Metrics
Putting It All together
These are all Types of Digital marketing that comes with a wide range of career opportunities to choose and build your career and achieve excellence in that field. Choosing Digital Marketing as a Career will worth your time and money and will make you earn as well.
