Rohtak, known for its rich past and ever evolving educational scene is witnessing a change recently. It started as a centre for agriculture but as of today Rohtak is shining as a location full of rich technology and education. Recently there is a new digital trend in Rohtak and that is the need of digital marketers as every business, whether small or big are trying to increase their online presence. This skill has increased the demand of a digital marketing course in Rohtak and it could be an ideal chance for anyone who is trying to step into this field.
In this blog, we will talk about what is digital marketing in general, various branches of Digital marketing, what is the average earning potential in digital marketing and very lastly a detailed comparison of top 16 Digital Marketing institutes in Rohtak, 2025.
Explaining Digital Marketing with Simplicity
Imagine that you are normally walking through Jhajjar Chowk and then you see a large neon sign with a very clever tagline and there are a lot of interesting things that the shop owner has put into the display. You might go inside the shop, look around and maybe you will even purchase something. Now think of Jhajjar chowk as the internet where there are a lot of companies which also require signs in the form of slogans and products displayed on websites or social media platforms for public consumption. This is where Digital marketing finds an application.
In simpler words, digital marketing allows a company to put its presence on the internet. Whether it’s a large worldwide brand or a small shop next to your house, everyone nowadays hires a digital marketer to increase their business and reach more people.
Even in digital marketing there are several categories that one may diverge in to make it their main source of income. Let’s look at some major branches of digital marketing.
Branches of Digital Marketing
Although digital marketing is a large subject with many various approaches to assist companies to reach their target audience online. The following are the eight primary branches of digital marketing worth familiar knowledge:
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Search engine optimisation (SEO)
SEO is essentially about raising a website’s Google and other search engine rating. Usually, people click on the first few links that pop up while looking for anything online. SEO lets a website show at the top of those search results. It calls for actions including:
- Using the correct keywords (that which people look for)
- speeding up websites
- producing good material
- Requesting links from other websites to your page
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Social Media Marketing
Social media marketing connects with people on sites including Facebook, Instagram, Twitter, and LinkedIn. To draw in and interact with consumers, companies post, distribute images, videos, and run commercials. Building a community of consumers eager in what the brand presents is the aim.
- It helps raise brand recognition.
- encourages customer involvement.
- lets companies execute tailored advertising.
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Content Marketing
Content marketing is about producing worthwhile, educational, and amusing material to draw in and involve a readership. blogs, papers, movies, podcasts, infographics, and more can all fit here. Offering useful material will help companies position themselves as authorities in their field and win confidence from their customers.
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Email Marketing
One of the first but still one of the most successful approaches to interact with consumers is email marketing. It entails sending emails to a list of members including updates, news, and special offers. Encouragement of individuals to engage in activities including purchasing a good or registering for a service is the aim. Emails tailored specifically usually show better.
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Pay-per-click marketing, or PPC
PPC, or pay-per-click, online advertising is how companies pay each time someone clicks on their advertisement. Usually found on social media sites or search engines like Google, these advertisements show up. Those are all PPC advertisements; you might have seen adverts between YouTube videos or on top of Google search results. PPC’s primary benefit is that companies only pay for real clicks, which will enable fast reaching of their target audience.
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Affiliate Marketing
Affiliate marketing is the practice of companies endorsing their products through joint ventures with other websites or people. Affordables get paid a percentage on any sales resulting from the traffic they drive to the company website. This performance-based marketing approach pays affiliates only if they effectively create a sale or lead.
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Influencer Marketing
Influencer marketing is the process of promoting goods or services by means of a collaboration with social media influencers with sizable following. These influencers might be bloggers, celebrities, or simply everyday folks with a sizable devoted following. Companies pay them to showcase their goods in reviews, videos, or posts, therefore enabling a larger audience reach.
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Online Public Relations
Online PR is brand reputation and online presence management. It’s about drawing favourable attention from bloggers, influencers, consumers, and internet media. Online PR covers:
- Responding to client feedback
- Getting coverage in the media
- Developing rapport with reporters and influential people
- Managing any unfavourable publicity efficiently
Earning Potential in Digital Marketing
The following is a table including several digital marketing positions together with their main responsibilities and typical pay. The pay are approximations that might change according on experience, geography, and company size.
Digital Marketing Job |
Key Tasks |
Average Salary (per year) |
1. SEO Specialist |
Research keywords and do analysis. Work on on-page and off-page SEO; optimize website content; track website performance; create backlinks. |
₹3,00,000 – ₹6,00,000 |
2. Social Media Manager |
Create and plan content; handle social media accounts; monitor engagement rate; run social media campaigns; build social media strategy. |
₹4,00,000 – ₹8,00,000 |
3. Content Marketing Manager |
Create a content strategy. Create and oversee videos, blogs, and pieces of writing Streamline material for SEO. Work with other teams; track content performance. |
₹5,00,000 – ₹9,00,000 |
4. PPC Specialist |
Oversaw paid advertising initiatives including Google Ads, Facebook Ads, etc.). Keyword bidding; track ad performance; improve ad wording and landing pages. |
₹4,00,000 – ₹7,00,000 |
5. Email Marketing Specialist |
Create and email campaigns and send them Section email lists Track open and click rates in emails; personalize email content; A/B test emails. |
₹3,50,000 – ₹6,00,000 |
6. Affiliate Marketing Manager |
Track sales and conversions, build relationships with associates, maximize affiliate programs, and negotiate commission rates. |
₹4,50,000 – ₹8,00,000 |
7. Influencer Marketing Manager |
-Track influencer campaign results; manage connections with influencers; negotiate partnerships and pricing; identify and approach influencers; create influencer strategy. |
₹5,00,000 – ₹9,00,000 |
8. Digital Marketing Manager |
Oversaw digital marketing initiatives; developed plans for every marketing channel; tracked campaign ROI; oversaw a staff of experts. Examine market developments. |
₹7,00,000 – ₹12,00,000 |
9. Web Analytics Specialist |
Track website traffic and performance; arrange Google Analytics and other instruments. Analyze client behavior; provide reports; offer ideas for improvement. |
₹4,00,000 – ₹7,00,000 |
10. Conversion Rate Optimization (CRO) Specialist |
Analyze user behavior on websites; test and enhance their design for maximum conversion. Use instruments for A/B testing. Suggestions for enhancing user experience |
₹4,50,000 – ₹8,00,000 |
11. Video Marketing Specialist |
Create video materials for marketing initiatives. Edit and maximize videos for SEO. Oversaw video channels like YouTube, Vimeo, etc.). Track video performance. |
₹4,00,000 – ₹7,00,000 |
12. E-commerce Marketing Manager |
Control merchandise listings and promotions. Track sales and marketing performance; optimize online store for SEO; design offers and discounts. |
₹6,00,000 – ₹10,00,000 |
13. Digital Marketing Analyst |
Analyze marketing campaign data; create performance reports; offer ideas for development. Track ROIs and KPIs. |
₹3,50,000 – ₹6,50,000 |
14. Brand Manager (Digital) |
Create strategies for digital branding. Oversaw online brand campaigns; worked on brand message and positioning; examined brand performance. |
₹5,00,000 – ₹9,00,000 |
15. Marketing Automation Specialist |
Install and oversee marketing automation systems. Automate social media posts and emails; track automated campaigns; evaluate performance. |
₹4,50,000 – ₹8,00,000 |
Note: Salary ranges vary greatly depending on employment experience, firm size, and the particular region (e.g., in metropolitan areas like Delhi or Mumbai, salaries could be higher)
Top 16 Digital Marketing Course in Rohtak
Here’s a list of the Top 16 Digital Marketing Institutes in Rohtak that can help you kickstart your career in the digital marketing world.
1. IIADM (Indian Institute of Advanced Digital Marketing)
IIADM is deemed as the best digital marketing course in Rohtak mainly because it provides its students with an environment where they constantly grow as they spend more and more time here. Some of the key highlighted features of IIADM are:
1 |
Practical Training |
✅ |
2 |
Unlimited Doubt and Back-up Session |
✅ |
3 |
100% Placement Assistance |
✅ |
4 |
In-House Internship |
✅ |
5 |
Lifetime Assistance |
✅ |
Courses Offered:
- Digital Marketing Comprehensive Course: Covers all the major fundamentals of digital marketing and makes you industry ready
- Digital Marketing Master Training: Includes everything from the DMCC course and it comes with graphic designing.
- Diploma in Digital Marketing: Includes everything from DMMT course and PD classes, English Speaking, basic coding, in-depth excel, etc.
Lifetime Assistance:
Yes, IIADM offers career assistance, job placement services, and a lifetime access to you if you are stuck somewhere after graduation.
Duration:
- DMCC: 3-4 Months
- DMMT: 6 Months
- DDM: 9 Months
IIADM offers its course in both offline and online mode
Offline |
||
---|---|---|
Course |
Price |
Duration |
Digital Marketing Comprehensive Course(DMCC) |
Rs. 35,500 |
4-6 Months |
Digital Marketing Master Training(DMMT) |
Rs. 48,500 |
6-9 Months |
Diploma in Digital Marketing(DDM) |
Rs. 99,999 |
9-12 Months |
Online |
||
Course |
Price |
Duration |
Digital Marketing Comprehensive Course (DMCC) |
Rs. 25,500 |
4-6 Months |
Digital Marketing Master Training (DMMT) |
Rs. 35,500 |
6-9 Months |
Diploma in Digital Marketing (DDM) |
Rs. 60,500 |
9-12 Months |
All the features that IIADM offers are same as everyone else in the market but the reason why they got placed in the first position in this list is because of their pocket-friendly prices and the lifetime assistance that they offer. We did a thorough research but there are no other institutes which offer such facilities at such pricing.
2. Digihandler Academy
- Why is it the ideal? Considered the top digital marketing institute in Rohtak, IIADM boasts a thorough program, practical instruction, and qualified staff. Their courses provide in-depth education and practical experience, customising themselves to fit industrial needs.
- Classes: Digital Marketing Certification; SEO; SEM; Social Media Marketing; Google Analytics; Content Marketing; Email Marketing; etc.
3. Konvertis
- Why is it ideal: Konvertis is renowned for its professional development and mentoring program. Emphasising delivery of results-driven digital marketing strategies, they provide tailored training for both individuals and companies.
- Classes: Digital marketing, social media marketing, SEO, Google analytics, PPC, content writing, etc.
4. Digital Kadam
- Why it’s ideal: Digital Kadam provides in-depth practical seminars and hands-on instruction. It is well-known for offering thorough digital marketing education fit for the trends in the sector.
- Classes: Digital Marketing Fundamentals, SEO, Social Media, Online Branding, and Website Optimisation.
5. Zest Advanced Digital Marketing Institute
- Why it’s great: Zest presents a modern curriculum emphasising advanced digital marketing tools and approaches. Their practical approach renders their pupils job-ready.
- Classes: Advanced Digital Marketing; SEO; SEM; PPC; Social Media Marketing; Analytics.
6. Digital Vidya
- Why it’s great: Among the most often used names in the field of digital marketing training is Digital Vidya. Renowned for its online certification programs, it has developed thousands of experts all throughout India.
- Classes: Content marketing, digital marketing master certification, social media marketing, etc.
7. Web Training Academy
- Why it’s great:For novices, Web Training Academy provides individualised attention and hands-on experience using real-world case studies and projects.
- Classes: SEO, SEM, PPC, social media strategy, blogging, Google ads, etc.
8. TGC India
- Why it’s great: TGC India provides expert digital marketing training and online courses. Those who wish to understand and use digital marketing in-depth will find their programs perfect.
- Classes: digital marketing, web design, graphic design, SEO, social media marketing, etc.
9. EduPristine
- Why it’s great: EduPristine is an excellent choice for everyone wishing to progress their profession with a disciplined digital marketing course since it provides industry-recognized certificates.
- Classes: Digital Marketing, Google Analytics, Social Media, SEO, Web Analytics, and more
10. IIDE (Indian Institute of Digital Education)
- Why it’s great: IIDE offers both online and in-person digital marketing courses emphasising real-time industry experience and practical learning.
- Classes: Digital Marketing, Advanced Social Media Marketing, SEO, SEM, Google Ads, etc.
11. Simplilearn
- Why it’s great: Simplilearn provides internationally accepted certifications and courses created in association with business leaders. For individuals wishing to learn at their own speed, it offers first-rate online training solutions.
- Classes: Google Analytics, SEO, social media, digital marketing specialist program, and more.
12. Manipal ProLearn
- Why it’s great: Manipal ProLearn offers digital marketing courses that combine knowledge with useful applications, therefore enabling students to acquire fundamental skills for real-world problems.
- Classes: content marketing, digital marketing professional certification, SEO, SEM, etc.
13. AIMA (All India Management Association)
- Why it’s great: Emphasising strategy formulation and application, AIMA provides a complete digital marketing education for companies and professionals.
- Classes: Digital Marketing Management, Google AdWords, SEO, Social Media Marketing, and more.
14. Appin Technology Lab
- Why it’s great: For individuals wishing to delve further into the tech side of digital marketing, Appin provides digital marketing courses emphasising technical elements including analytics and coding.
- Classes: Digital Marketing, SEO, SEM, PPC, Google AdWords, Social Media Marketing.
15. Byte Academy
- Why it’s great: Designed to assist individuals succeed in the digital marketing field, Byte Academy provides flexible digital marketing courses for both professionals and students.
- Classes: Content Creation, SEO, Social Media Strategy, Digital Marketing.
16. Digital Monk
- Why it’s great: Digital Monk specialises in offering hands-on digital marketing training with an eye on useful projects and case studies. For those looking for work or starting businesses, it is a perfect fit.
- Classes: Advanced Digital Marketing, SEO, Google AdWords, Social Media Marketing, Affordine Marketing.
Reasons why IIADM is the best digital marketing course in Rohtak
For several very convincing reasons, IIADM (Indian Institute of Advanced Digital Marketing) in Rohtak stands out as one of the best digital marketing institute.
Placements
IIADM provides its students with specific placement help so they may start their careers in digital marketing. They guarantee students are ready for interviews via resume-building, simulated interviews, and industry experience and help them link with top firms.
Lifetime Assistance
One of the main highlights of IIADM is its dedication to offer lifetime help. Students can seek direction, updates on the newest digital marketing trends, and help in upskilling even after they have finished courses. This guarantees your relevance in the always changing digital terrain.
Affordability
For those wishing to launch their career in digital marketing without draining their pocket, IIADM presents a complete digital marketing program at a very reasonable cost. Unmatched in the area, the value given at this price is priceless.
Expert Trainers
Years of industry experience have made the IIADM trainers seasoned specialists. They guarantee that students obtain useful, practical knowledge by including real-world examples, case studies, and hands-on training in addition to teaching the theory.
21 Certifications
After finishing the course, students get more than 21 internationally approved certificates from big sites such Google, Facebook, HubSpot, and others. These qualifications boost your credibility as a digital marketing specialist in addition to the value your CV adds.
Emphasizing hands-on learning with practical projects, IIADM guarantees that students acquire real-world experience running digital marketing campaigns, SEO, SEM, social media tactics, email marketing, and other areas.
All things considered, IIADM is the best option for anyone wishing to start a successful career in digital marketing in Rohtak since it provides an exceptional mix of affordability, professional guidance, wide support, and a complete curriculum with certification.
If you are looking for a digital marketing course in Delhi then check our institute in Delhi as it is known for being the best digital marketing institute in Delhi.
Since digital marketing lets you reach a large audience, develop a brand, and propel company expansion online, it is really necessary. Businesses and people must have digital marketing knowledge if we are to remain competitive given the rising move to digital channels. A digital marketing course in Rohtak will provide you with the knowledge and practical experience needed to succeed in this industry. It’s a great career or company tool because it provides measured results, creative possibilities, and flexibility. Digital marketing is essential for success in today’s digital-first environment whether your offering is a good, service, or personal brand.
Digital marketing is open to everyone; there is no one age to start it! If you’re interested, regardless of your age—teenager, young adult, or older—this is a fantastic moment to start. While young adults (18–25) can go into deeper study through courses and internships, professionals (25+) can readily enter digital marketing using online resources or certifications. Teens (16–18) can start with simple social media skills. Staying curious, learning always, and practicing are the secret.
Indeed, in 2025 and beyond digital marketing will be extremely important. Demand for digital marketing knowledge will only rise as more companies and consumers keep interacting online. While new technology, platforms, and trends will always be developing, the fundamental ideas of digital marketing such as SEO, content production, social media, and paid advertising will continue to be much sought after. If you want to keep ahead, enrolling in a digital marketing course in Rohtak or another city will enable you to remain current with the newest technologies and approaches, ensuring that your abilities will be valuable going forward.
Indeed, several courses in digital marketing have placement services. To help students land jobs in the sector, institutes like IIADM (Indian Institute of Advanced Digital Marketing) offer career support including job interviews, CV development, and networking prospects. Their extensive program paired with placement help helps both newbies and seasoned experts get a job following course completion more easily.