PPC Interview Questions and Answers for better performance in the interview. we have selected a list of top and most asked interview question by the recruiters.

Q 1. What is PPC Marketing?

PPC Stands for Pay Per Click. In this marketing strategy, we drive traffic from search and display ads via the search engine and partner sites by paying only if a user clicks on the ads.

Q 2. Explain What Is Google Ads?

Google ads or Google Adwords was initially released on 23 October 2000 by Google which is an online advertising platform where advertisers pay to display a brief advertisement in term of increase brand visibility on search engine and other Google partner websites.

One can advertise for product listing, video content marketing, mobile application installs within the google ads network and drive traffic from search and display ads.

Q3. Explain what is Ad Rank?

Ad Rank is calculated by two factors Bidding and Quality score it helps to determine your ads position on google pages.

Q 4. What types of remarketing are there?

Type of Remarketing

  • Site remarketing
  • Search remarketing
  • Email remarketing
  • Social media remarketing

Also Read: SEO Interview Question and Answer

Q 5. What types of keywords are there? 

  • Exact
  • Phrase
  • Broad
  • Modified Broad
  • Negative

Q 6. What third-party tools do you use for keyword Research?

  • SEMrush
  • Ahrefs
  • Google keyword planner
  • Google trends

Q 7. What Is Meant By Search Queries?

Search Query is the specific term that a user enters to fulfill his/her desired information.

Q 8. What Is DFP?

DFP Stands for Double Click for Publishers it is a free hosted ad serving solution which will help you to manage your growing online advertising business ads campaigns.

Q 9. What Is DFA?

DFA stands for Double click for advertisers. Two main functions of DFA includes ad trafficking and ad reporting. It is an ad server used to track the clicks and impression for the various ad networks.

Q 10. What Is DBM?

DBM stands for Double Click Bid Manager is a demand-side platform DSP for google. You can buy display media ads using programmatic strategy through DBM.

Q 11. What Is Click Tag?

Click Tag help us to track the number of click on a link from different sources.

Q 12. Explain how Google Ads work and how to use it?

Google Ads work on the basis of Ad rank which is a combination of Website page Quality score and Bidding price on that keyword. If your bid and quality score are better than other advertisers your ad will get a higher position on google pages. Google Ads works on Pay per Click which means you need to pay only if a user clicks on your ad.

Q 13. What is Google Ads Express?

Google Ads Express is an advertising product that automatically manages your online ads campaigns which will save your time of daily management or tasks of ads campaigns. That is specially made for beginners.

Q 14. What is Ad Trafficking?

Ad Trafficking is used in DFA/ DFP

The Ad trafficking is produced by ad trafficker on the ad server which will be done after getting IO and creatives.

Ad trafficking is used for technically setting up ad campaigns.

Q 15. What Do Understand By Quality Score?

Quality Score range between 1 to 10. Quality score defines the quality of keyword compared to its Ads and Landing page. Quality score is used to calculate ad rank which helps in finding the position of the ad on google pages.

PPC Interview Questions Also read: Digital Marketing Interview Question and Answers

Q 16. What are the PPC tools that a PPC fresher must be aware of?

  1. Change History
  2. Keyword Planner
  3. Display Planner
  4. Ad Preview and Diagnostics
  5. Labels
  6. Automated Rules

Q 17. What are the other options for bidding other than CPC?

  • Bidding options other than CPC are
  • CPM- Cost per Impression
  • CPA- Call per Action

Q 18. Mention some of the automatic bidding strategies?

Different bidding strategies in Google Ads

Maximize Clicks: Google Google Ads will automatically manage your bid to maximum clicks as per the budget.

Target search page location: target search page location automatically to set bids to help increase the chance that your ads will appear on the first page of google search.

Target out ranking share: Automatically set bid to outrank a domain

Target CPA: This bid is used to get maximum conversions as per the target CPA.  

Enhance CPC: Automatically adjusts bids to maximize conversions.

Q 19. What are the most important KPIs?

Most important KPIs are

  1. CPC (Cost Per Click)
  2. CTR (Click Through Rate)
  3. CPA (Cost per Acquisition)
  4. Conversion Rate (CVR)
  5. CPM (Cost per mile impressions)
  6. eCPA (Effective Cost Per Acquisition)
  7. ROI (Return On Investment)
  8. Quality Score

Q 20. Mention what is the limit set for the characters in Google Ads or Adwords?

Limit for Google Ads

  • Heading line 1st: 30 characters
  • Heading line 2nd: 30 characters
  • Description 1: 80 characters
  • Description 2: 80 characters
  • Destination URL: 1024 characters

Images are not allowed in URL.

Read More: Google Analytics Interview Questions and Answers

Q 21. What is remarketing and benefits of remarketing?

Remarketing: It is an advertising strategy that enables the site to show targeted ads to the user to have already visited your site.

Remarketing is also known as Retargeting

Benefits of remarketing

  • More possibility to buy your product.
  • Large-scale reach.
  • Lists created for specific purposes.
  • High conversion rate

Q 22. Mention Some Of The Google Ads or Google Adwords Extensions?

Different ads extension to enhance website traffic.

  • Sitelinks
  • Call Extensions
  • Offer Ads
  • Review extension
  • Location Extensions
  • Social Annotations
  • Seller ratings
  • Communication Ad
  • Image and drop down navigation Ad extension
  • Mobile app extensions

Q 23. Different types of targeting in video and display network campaigns?

There are mainly 5 types of targeting in video and display network

1)    Demographics

2)    Keywords

3)    Topic

4)    Interest & Remarketing

5)    Placements

Q 24. How many types of Google ads campaign are there?

Different types of ads format

1)    Text Ads

2)    Ads with extensions

3)    Responsive Ads

4)    Shopping Ads

5)    Image Ads

6)    Video Ads

7)    App promotion ads

8)    Call-only ads

9)    Rich media ads

Q 25. How to increase Quality Score of your Ads? 

Things to do for increasing Quality score:

  • Increase your CTR
  • Write an eye catchy headline
  • Use keyword below 20 in each ad group
  • Use Keyword at the beginning of ads title and description
  • Create a better and relevant Landing page (Very Important)

Q 26. What is CRT and how to calculate it?

CTR stands for Click Through Rate.

CTR = Total number of clicks/Total number of impression * 100

Q 27. What is the Role of negative keywords in PPC with an example?

Negative keywords allow you to filter selectively who see your ads based on their search queries.

For example, if you are running an ad campaign on “Digital Marketing course in Delhi” than words like “free”, “cheap” etc are negative keywords for your ad campaign.

Q 28. What does managed placement allow advertisers to do?

Allow the user to Bid differently for specific placement on the Google display network.

Q 29. How is the Bing Quality score calculated?

Bing quality score is calculated on the basis of

  • CTR (Click Through Rate)
  • Ad Relevance
  • Landing page experience

Q 30. What is Google Publisher Tags?

To dynamically build ad requests GPT is used which is an ad tagging library. For tracking purpose it uses ad unit code, key value, ad size, an ad on webpages or apps.

These are the top most asked PPC Interview Questions of all time.

Wish you have a great interview.

Visit our website to Enroll in the Best Digital Marketing course in Delhi.