What is SEO: SEO stands for Search Engine Optimization is a Digital Marketing technique used to increase website visibility organically. A layman will not be able to understand what SEO is and why is it important. But for the Digital Marketers and the Business Owners, this is the most important thing if they want their business to exist and succeed.
What is SEO and why it is so Important for Ranking of a Website?
Lately, it has become a mandate for each and every business to get their websites optimized so as to exist on the search engine. Once a website starts existing the second big task is to get it ranked over the search engines. If a business does not exist on the first page of the Search Engine Result Page then it is considered to be “dead”.
In today’s world, approximately 95% of the business owners and companies rely on marketing their business, brand, services or products digitally because that’s the “need of the hour”. Since people are available online up to 15-16 hrs a day, in that case showcasing your brand or product online is the best possible way to make people aware of your business. With the increased dependency of people on smartphones and the internet, this mode of marketing in the near future will be the only and the most preferred one.
Now with Digital Marketing taking over the entire world, it becomes all the more necessary to exist on the first page of a Search Engine.
What are the Techniques of SEO
White Hat SEO
It is an SEO Technique in which we optimize our website or web pages on the basis of Search Engine Guide Lines to complete the user intent and creating a user-friendly Content.
Black Hat SEO
It is an SEO Technique in which we optimize our website or web page only for Ranking intent by violenting search engine guidelines.
Grey Hat SEO
It is a Mixer of Black Hat and White hat SEO Technique in which we use Black Hat SEO in moderation to rank on search engine result pages.
Types of SEO
On page SEO
On page SEO is the technique of optimizing an Individual Page to rank better on Search Engine Result Pages.
Off Page SEO
Task Performed on other’s Website to Increase the ranking of our website is called Off page SEO.
Importance of SEO?
Search Engine Optimization is a process of increasing the organic (wherein you have not paid anything) traffic on a website without paying for any ads. Say for an example if a person types something over a search engine looking for a service that he/she wants help for then it is the job of the search engine to present relevant results to the person and those relevant results are categorized on the basis of how optimized the website is and if it is going to answer the customers needs.
Having said that a business has to work really hard for getting their website optimized and for it to rank on the search engines. The website has to be careful about the content that it uses, the images, the meta tags, the alt tags, the backlinks etc.
What is SEO: A Beginner’s Guide
Content plays an important part in the SEO since all the necessary keywords will be targeted in the content itself. Another important thing while writing the content is its uniqueness. If your content is lacking the required keywords and the uniqueness you cannot get the desired results for your website.
The second important thing in SEO is checking for HTML and redirection errors. That is followed by checking for internal links on a website i.e. different links on a website page that would take you to another page of the website. We should be careful about those links because if they exceed then that would be considered as Link Farming and will give a negative impact to the website.
Next in line is checking for the URL structure whereby it should be a static one which means a URL that is easy to understand and remember without involving much use of the symbols. Another thing that needs to be checked is the web page coding i.e. using the correct format for the coding that can be easily crawled by the search engine’s crawler.
Then comes the optimization of the images and the alt tags which means tagging the images with keywords followed by the number of headings being used on each and every page of the website.
Apart from many other factors that need to be kept in mind while the website is being optimized, another important factor in generating backlinks from the website that hold a good Domain Authority. So, a website with a good Domain Authority and giving do follow links will always help you increase your ranking over the SERP.
The task of bringing a website on the top of the SERP is surely tough but not something that’s Impossible. Going by the famous quote “Hard work Pays” nothing is impossible in this world.
Cheers to the Hard Work put in by all the Digital Marketers for a Website’s Optimization!!