WHAT IS SEO & Its Relevance for A Successful Online Business in 2025

What is SEO: SEO stands for Search Engine Optimization is a Digital Marketing technique used to increase website visibility organically. A layman will not be able to understand what SEO is and why is it important. But for the Digital Marketers and the Business Owners, this is the most important thing if they want their business to exist and succeed.

What is SEO and why it is so Important for Ranking of a Website?

Lately, it has become a mandate for each and every business to get their websites optimized so as to exist on the search engine. Once a website starts existing the second big task is to get it ranked over the search engines. If a business does not exist on the first page of the Search Engine Result Page then it is considered to be “dead”.

In today’s world, approximately 95% of the business owners and companies rely on marketing their business, brand, services or products digitally because that’s the “need of the hour”. Since people are available online up to 15-16 hrs a day, in that case showcasing your brand or product online is the best possible way to make people aware of your business. With the increased dependency of people on smartphones and the internet, this mode of marketing in the near future will be the only and the most preferred one.

Now with Digital Marketing taking over the entire world, it becomes all the more necessary to exist on the first page of a Search Engine.

What are the Techniques of SEO

White Hat SEO

It is an SEO Technique in which we optimize our website or web pages on the basis of Search Engine Guide Lines to complete the user intent and creating a user-friendly Content.

Black Hat SEO

It is an SEO Technique in which we optimize our website or web page only for Ranking intent by violenting search engine guidelines.

Grey Hat SEO

It is a Mixer of Black Hat and White hat SEO Technique in which we use Black Hat SEO in moderation to rank on search engine result pages.

Types of SEO

On page SEO

On page SEO is the technique of optimizing an Individual Page to rank better on Search Engine Result Pages.

This is the process of making each page on your website better. It’s about making content that works with both the algorithms of search engines and what the user wants. Important parts are:

• Keyword Research & Intent: Finding the right words that your audience is looking for and making content that fits their goal (to learn, to buy, to find a place).
• High-Quality, Helpful Content: Original, in-depth content that gives real value and answers questions better than any other page. This is the most important part of SEO.
• H1, H2, and H3: Title Tags, Meta Descriptions, and Headers Putting relevant keywords in the right places in your content.

Image optimization means giving images descriptive file names and alt text.

Internal linking means linking your own pages together so that both users and search engines can find more of your content.

Off Page SEO

Task Performed on other’s Website to Increase the ranking of our website is called Off page SEO. Many more things are following.

This is about making Google and people see your website as trustworthy and authoritative. The main way to do this is by getting other reputable websites to link back to your content, which is called link building. People see this as a “vote of confidence.”

Quality backlinks are links from well-known sites in your field.

Local citations are making sure that your Name, Address, and Phone Number (NAP) are the same on all websites.

Social Signals: A strong social media presence doesn’t directly affect your ranking, but it does make your content more visible, which can bring in more traffic and natural links. 

Online reputation management

Guest posting on authoritative websites

Technical SEO

This is the work that goes on behind the scenes to make your website easy for search engines to find and understand. If Google can’t get to your content, it doesn’t matter how good it is. It has:

• How fast and well the site works.
• Responsive on mobile.
• Website that is safe (HTTPS).
• A clean site structure and simple navigation.
• Sitemaps in XML format and robots.txt files.

The Role of Content in SEO

Google’s Search Quality Evaluator Guidelines (EEAT) will be very important for ranking by 2025. EEAT means:

• Experience

• Expertise

• Authoritativeness

• Trustworthiness

Keep this in mind:

• Make content that is new, useful, and on topic
• Use primary and secondary keywords in a natural way
• Put internal links on your site pages to connect them.
• Add images and videos with alt tags to your content.
• Offer FAQs to answer long-tail and voice search questions
• Update old content on a regular basis

In 2025, the best SEO practices that are friendly to Google are

To keep Google happy, do these things that are good for users:

Importance of SEO?

Search Engine Optimization is a process of increasing the organic (wherein you have not paid anything) traffic on a website without paying for any ads. Say for an example if a person types something over a search engine looking for a service that he/she wants help for then it is the job of the search engine to present relevant results to the person and those relevant results are categorized on the basis of how optimized the website is and if it is going to answer the customers needs.

Having said that a business has to work really hard for getting their website optimized and for it to rank on the search engines. The website has to be careful about the content that it uses, the images, the meta tags, the alt tags, the backlinks etc.

What is SEO: A Beginner’s Guide

Content plays an important part in the SEO since all the necessary keywords will be targeted in the content itself. Another important thing while writing the content is its uniqueness. If your content is lacking the required keywords and the uniqueness you cannot get the desired results for your website.

The second important thing in SEO is checking for HTML and redirection errors. That is followed by checking for internal links on a website i.e. different links on a website page that would take you to another page of the website. We should be careful about those links because if they exceed then that would be considered as Link Farming and will give a negative impact to the website.

Next in line is checking for the URL structure whereby it should be a static one which means a URL that is easy to understand and remember without involving much use of the symbols. Another thing that needs to be checked is the web page coding i.e. using the correct format for the coding that can be easily crawled by the search engine’s crawler.

Then comes the optimization of the images and the alt tags which means tagging the images with keywords followed by the number of headings being used on each and every page of the website.

Apart from many other factors that need to be kept in mind while the website is being optimized, another important factor in generating backlinks from the website that hold a good Domain Authority. So, a website with a good Domain Authority and giving do follow links will always help you increase your ranking over the SERP.

The task of bringing a website on the top of the SERP is surely tough but not something that’s Impossible. Going by the famous quote “Hard work Pays” nothing is impossible in this world.

If you’re just starting, here’s a basic SEO checklist:

•  Use descriptive, keyword-focused titles
• Write compelling meta descriptions
•  Use H1, H2, H3 headers for structured content
•  Optimize images (size + alt tags)
•  Submit sitemap to Google Search Console
•  Build quality backlinks
•  Make sure the website is mobile-friendly
•  Fix 404 errors and broken links
•  Improve page speed (Google PageSpeed Insights)
•  Monitor and tweak based on analytics

Cheers to the Hard Work put in by all the Digital Marketers for a Website’s Optimization!!

If you want to learn more about What is seo? and how to use SEO to make money then join IIADM as it is providing the best digital marketing course in Delhi. 

Frequently Asked Questions (FAQs)

Q. What is SEO and how does it work?

Search engine optimization (SEO) is the process of making a website more visible in organic (non-paid) search engine results. It works by improving different parts of your site, like the content, keywords, technical structure, and backlinks, so that search engines like Google can crawl, understand, and rank your pages higher for search queries that are related to them.

Q. Why is SEO important for online businesses in 2025?

Online competition is at an all-time high in 2025. SEO makes it easier for people who are looking for your goods or services to find your business. It builds trust, brings in traffic, and increases conversions—all without having to pay for ads all the time.

Q. How long does it take to see results from SEO?

SEO is a plan for the long term. You may see some improvements in 3 to 6 months, but big, steady changes usually take 6 to 12 months. This depends on your industry, your competitors, and how well you do your SEO.

Q. Is SEO better than paid advertising?

Paid ads and SEO are not the same thing. Paid ads give you instant visibility, but they stop as soon as you stop paying. SEO, on the other hand, brings in traffic that lasts over time and doesn’t cost anything. A good digital marketing plan should include both SEO and PPC.

Q. What are some free SEO tools for people who are just starting out?

Here are some free and trustworthy tools to help you get started:

• Google Search Console is a tool for keeping track of performance.
• Google Analytics is a tool for analyzing traffic.
• Ubersuggest is a tool for finding keywords.
• For on-page SEO help, use Yoast SEO for WordPress.
• Google PageSpeed Insights is a tool for making pages load faster.
• AnswerThePublic is a great tool for coming up with content and questions.